The four main types of SEO are:
1. On-Page SEO: Optimizing individual page elements including keyword usage, title
tags, meta descriptions, headings (H1, H2, H3), URL structure, and content quality. This helps
search engines and users understand what your page is about.
2. Off-Page SEO: Building authority and trust through backlinks, brand mentions,
social signals, and online reputation management. These external signals tell Google that your site
is credible and relevant.
3. Technical SEO: Ensuring your website is technically sound for search engines.
This includes site speed optimization, mobile responsiveness, XML sitemaps, robots.txt, structured
data markup, fixing crawl errors, and improving Core Web Vitals.
4. Local SEO: Optimizing your online presence for local search results. This is
crucial for South African businesses and includes Google Business Profile optimization, local
citations, location pages, local keyword targeting, and local backlink building. Local SEO helps
"near me" searches and geo-specific queries.