Free CTR Calculator
This CTR calculator shows what share of viewers clicked, the core engagement signal for ads, email subject lines and search listings. Enter clicks and impressions to get the rate. Use it to compare creatives and spot fatigue early.
How it works
CTR = clicks ÷ impressions × 100. Benchmarks vary enormously by channel and placement, so the most useful comparison is against your own past performance for the same format.
Example
| Clicks | Impressions | CTR |
|---|---|---|
| 250 | 10,000 | 2.5% |
Frequently asked questions
How is CTR calculated?
Divide clicks by impressions and multiply by 100. 250 clicks from 10,000 impressions is 2.5%.
What is a good CTR?
It depends on channel and format, compare against your own history for the same placement rather than a universal number.
Why is my CTR falling?
Common causes are creative fatigue, broader targeting, or stronger competing content, refresh one variable at a time.
CTR vs conversion rate?
CTR measures the click; conversion rate measures what happened after it. A high CTR with no sales points at the landing page, not the ad.
Is my data uploaded?
No. All calculations happen locally in your browser.
Related tools
- CPC Calculator, what each click cost.
- CPM Calculator, what the reach cost.
- ROI Calculator, the bottom line.
- Guide: Measuring Campaign Performance